Pursuing a career in marketing can be challenging at times since the industry is continually changing and evolving. This means that you have to learn new things and marketing techniques if you want to stay relevant. You have to understand how businesses can adapt to abrupt changes, and how you can market products effectively.
Being a marketer does not only require you to have technical knowledge of business and marketing. This kind of profession also depends on your personality and how willing you are to make it in the field. You need to learn how to establish a connection with customers and help them get the services they need. When you are a marketer, you don’t solely focus on selling, but on the relationships that you build as well.
No matter your age, you can always follow your dreams and start a marketing career. You will meet lots of driven individuals who are pursuing the same goals, helping you learn and improve as you go. Even though marketing is a competitive field, you can find a good working environment that will keep you grounded as a marketer.
Just like any other career, there is no easy way to be a successful marketer. But there are many ways you can improve and embrace success in the long run. Here are the best strategies you should know:
If you want to become a marketer, you must have strong writing skills. It is one of the most essential skills you should possess since you will also be tasked to write content for the brand you’re trying to promote. As much as you can, try writing in different styles and tones when writing blog posts and marketing campaigns.
Being a marketing professional will train you how to get your point across in the simplest way. When it comes to writing marketing copies, you have to make your content accessible and reader-friendly. Engage your audience with witty remarks and catchy slogans to keep them entertained. Remember, your writing skills are a good way to advertise the products you’re selling.
However, if you think your writing skills are not so great, don’t let it discourage you. You can take free writing courses online to help you improve. There are also a lot of marketing articles you can read on the internet to let you know how marketers create effective content.
Learn how to speak confidently
One of the most important talents you should have as a marketer is knowing how to speak confidently and convincingly. You should have that kind of confidence that can persuade your audience that you know what you’re talking about. As a marketer, your verbal communication skills will certainly help you thrive in the industry. How can you sell your products and influence consumers when you don’t know how to talk effectively?
If you currently struggle in this area, there are a lot of ways you can follow to help you improve. Take a look at these tips:
Always be prepared
When you’re about to promote products or lead meetings at work, always prepare your materials ahead of time. This is helpful when advertising your brand with important clients, or communicating with a marketing team. Know what you have to say and say it with conviction. Review your script before starting to make sure you get the facts straight.
You won’t be able to convince customers to buy your products when they can’t understand what you’re trying to say. As much as you can, keep your statements short and refrain from repetitive phrases. You also have to be mindful of using filler words such as um, er and uh during a presentation. If it helps, try to record yourself first to know if you’re saying your sentences clearly.
If you feel nervous when trying to sell a product, don’t make the mistake of apologizing to your audience. Saying sorry will only make things awkward and it will lessen your chances of convincing potential customers. Just state your main points and get on with your presentation. Learn how to ignore your mistakes sometimes to help you sound more confident. As the saying goes, fake it ‘til you make it.
Have a good posture
Refrain from slouching when you’re in front of an audience! Always maintain good posture and keep your head up. Your body language will say a lot about you as a marketer, so be mindful of your posture.
Be a great storyteller
Storytelling is one of the most vital skills marketers should learn, but it is often neglected or ignored. If you want your campaigns to reach your audience, you have to learn how to tell stories to make a brand or a product feel more humane and intimate. Storytelling in marketing allows you to create a narrative that doesn’t focus on the promotion but inspires an audience to take action and make a difference.
When you know how to tell a story, you connect with consumers on a deeper level. Your product will become much more relevant and relatable when people can follow an inspiring narrative. Stories can be an effective tool for why people should pay attention to what you have to say.
Here are the steps on how to tell a story in your marketing campaigns:
Know your audience
If you don’t know your target audience, then it would be difficult for you to create a convincing narrative for your brand. Before creating content for blog posts or advertisements, learn about your customers first. Make sure they can relate to the stories and characters you’re about to create so your marketing efforts won’t go to waste.
Create a relatable character
When it comes to storytelling, you need a character the people can relate to. The character should be interesting and well established since they will serve as the main guide for the audience to follow the story. Give them an amazing backstory, character flaws and even a redemption arc.
Make a realistic plot
Creating stories for commercials and other forms of advertising does not always have to be over-the-top. Remember that these are not the movies where you have to go above and beyond when thinking of a plot. In marketing, the simpler the storyline, the better. Keep your story authentic and stick to what you have to say. Always keep your audience in mind and stay true to your brand.
Get familiar with marketing trends
Since the marketing industry is constantly growing, you have to stay updated with the current trends on the market. As a marketer, it is your job to know about the changes to make your marketing campaigns more relevant to the audience. Read articles, scroll through social media platforms and observe the competition to get informed.
If you want to effectively market your brand, here are some examples of marketing trends you should not miss out on:
Want to entertain your customers 24/7 and make sure they get the services they need? Set up chatbots on your pages and websites! Chatbots are responsive and give customers straightforward answers. It is one of the best forms of customer service that will help businesses get more productive than ever.
Thanks to social media, a lot of successful influencers have been recognized over the years. You can now market your brand by collaborating with well-known influencers—YouTubers, celebrities and Instagram personalities, among others. They usually have a huge number of followers, helping you expand your audience and attract new customers.
Other marketing trends you can use:
- Artificial Intelligence (AI)
- Conversational marketing
- Video marketing
- Social messaging apps
In the field of marketing, the more experiences you have, the better. However, if you’re just starting, you can volunteer to gain marketing experiences to boost your credentials. You can walk around the town and find a small business near your area that needs a marketing assistant.
For instance, if you know someone who has recently opened a coffee shop, you can help them manage their social media pages to market their products. You can even lend a helping hand to your up-and-coming entrepreneur friends in gaining new customers and honing their brand. In small ways, you can already enhance your marketing skills even without a formal job.
Learn how to manage your time
When you become a marketing professional, there will be days where you have to handle multiple projects at once. Make sure that you create a schedule, set your goals and divide your tasks to help you manage your time. If you want to succeed as a marketer, you should know how to stay ahead of your deadlines.
Know what you have to prioritize so your tasks don’t pile up. Organize your desk and list down all the tasks you have to finish before the day ends. A life in marketing can fill your calendar with a lot of projects and assignments, that’s why you have to improve your time management.